The Meaning of the Rubicon Name | Jeep Canada

THE MEANING OF THE RUBICON NAME

2021-02-12
When you go through the Jeep® range, you come across the name Rubicon. In fact, it is used to describe versions of the Wrangler and Gladiator. It also happens to be the models offering the most off-road skills.

But why the Rubicon name? Let's go back a bit to understand it.
The Rubicon hood badge facing a forest

Historical Importance

The Rubicon is a small river. In Roman times, it marked the official border between Italy and Cisalpine Gaul, the region south of the Alps that was ruled by Julius Caesar. According to the law of the Roman Republic, any provincial governor who decided to lead his troops across the border back into Italy would be declared a public enemy. Crossing the Rubicon was, quite simply, a declaration of war.
At the beginning of 49 BC, Julius Caesar's influence was growing. Alarmed by his growing power, the Senate ordered him to put his command aside. Caesar had no intention of obeying the Senate and he knew perfectly well what the consequences of his insubordination would be. He understood that civil war would most likely ensue between him and the Roman nobility, led by his most powerful rival and former ally, Pompey. If Caesar decided to cross the Rubicon, there would be no turning back.
We'll let you guess the rest of the story that gave rise to the expression "Crossing the Rubicon". It means to do something that implies that there is no turning back.
The Rubicon hood badge of a 2021 Jeep Gladiator driving on a rocky road

California

However, we have to travel to California to find a link between Jeep® and the name Rubicon. In fact, a river there was named after the one in Italy. Then, a road, which crosses it at one point, also adopted the name. In the 1800s, it was used by stagecoaches. It connected the towns of Georgetown and Lake Tahoe, but more importantly, it connected two hotel complexes, Wentworth Springs and Rubicon Springs.
Both locations eventually closed, and the road was abandoned. In the early 1950s, it began to draw attention of off-road enthusiasts. In 1952, several Georgetown residents held a meeting to discuss the possibility of organizing a Jeep tour from Georgetown to Lake Tahoe via the Rubicon Trail. On August 29, 1953, 55 jeeps with 155 participants left Georgetown for a two-day trip that is now known as "Jeepers Jamboree 1". Today, each year, on the last weekend of July, enthusiasts honor the tradition of these "pioneers" by gathering to attack the trail.
Today, Jeep has made it its playground as it tests its vehicles on a portion of this road that is recognized as the most inhospitable on the planet.
A 2021 Jeep Gladiator Rubicon driving in the mud

A name that says it all

The Rubicon name means having the ability to go off-road with confidence. The name Rubicon obviously refers to the gesture of Caesar who decided to go for it and not look back, but also to that road that can only be crossed by a handful of vehicles across the industry. It also means that no compromise is possible; we need to look straight ahead.
Therefore, if you're looking for the ultimate vehicle that can take you where you've never been before, look no further; it's a Jeep Rubicon you need.

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